Grand Island
3610 W Capital Ave
Grand Island, NE 68802

Our Locations

About Our Agency

As a locally owned and operated insurance agency in McCook, NE, AmFirst Insurance Services, LLC is committed to providing quality insurance products for individuals and businesses. We combine our strong insurance background and product knowledge to assist both current and future clients manage and plan for all types of potential risk.


Our team of knowledgeable insurance professionals is experienced in creating personal and commercial insurance policies designed to fit your needs. With AmFirst Insurance Services, LLC, our friendly staff will work with you on a one-on-one basis to develop not only the perfect policy, but a lasting relationship.


When you work with AmFirst Insurance Services, LLC, you’ll experience the quality service and attention to detail that you can only find with an independent insurance agency.



Our History . . .
The framework for AmFirst Insurance Services, LLC dates back to 1940 when the Counce & Miller Agency was founded in Hayes Center, NE.  In 1987, the Counce & Miller Agency merged with the Arnett Agency of Wallace, NE.  In 1988, the name of the agency was changed to AmFirst Insurance Services.  In 1994, AmFirst Insurance Services opened an office in Benkelman at the State Bank. Currently, AmFirst Insurance Services, LLC has offices in Benkelman, Hayes Center, McCook, and Wallace.  We are represented by 10 licensed sales agents and account managers with over 188 years of combined experience ready to serve the risk protection needs of the tri-state area with the latest in technology and the highest level of professionalism.



Our Mission Statement…AmFirst Insurance Services, LLC is a highly energized sales entity that provides risk protection and all facets of customer service in association with our products.
We feel that it is important that you learn more about our core commitments:

To our owners:  AmFirst Insurance Services, LLC will be an agency of which its owners are proud.  It will utilize the latest technology with highly trained, qualified employees.  It will maintain positive relationships with insurance carriers and be recognized as an active participant in the communities we serve.  It will be set to internally perpetuate success and longevity.

To our employees:  AmFirst Insurance Services, LLC will provide high compensation and excellent benefits as an appreciation of exemplary performance as it will be the ‘Agency of Choice’ for prospective risk protection professionals.  It will provide an environment of compassion and understanding with flexibility for family and medical needs.

To our carriers:  AmFirst Insurance Services, LLC will be measured as a valued partner known for its aggressiveness, professionalism, and sales direction with a keen eye for field underwriting while being trusted for its risk selection criteria. 

To our policyholders:  AmFirst Insurance Services, LLC will be widely recognized in our tri-state marketplace.  It will be the first and most reliable option when risk protection needs arise.  Sales agents will exude pride and specialized knowledge while addressing clients and prospects.

Disclaimer: Please remember coverage cannot be bound or modified via email or voicemail.  Please make arrangements with a sales agent or customer sales agent.

AmFirst Insurance Services, LLC products are not insured by the FDIC or any other federal government agency; are not deposits of or guaranteed by any Bank or Bank Affiliate; May Lose Value.