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Meet Our Team

McCook

  • Roxie Roth

    Account Manager
    Office: 308-345-6690 x 163
    Fax: 308-345-6814
    602 West B Street
    McCook NE 69001
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    I began my career in multiple line insurance in June of 1992 under the mentorship of a seasoned agent.  I didn’t just learn about insurance products and how they work to help people manage risk, I also learned that “people don’t always care how much you know, until they know how much you care”.  I have always tried to keep this philosophy alive.  I truly care about the best interest of the customer and try to guide them through the sometimes overwhelming decisions that have to be made regarding coverage that best fits their needs.  Come claim time I am  there to provide as much assistance as is possible to make sure they are restored.  AmFirst Insurance Services, LLC has provided me with the opportunity to get to know more about our community as well as be more involved with different organizations where I can volunteer time and give back to our wonderful community.  

  • Michelle Harrison

    Account Manager
    Office: 308-345-6690 x 137
    Fax: 308-345-6814
    602 West B Street
    McCook NE 69001
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    I started my insurance career in 1997 in Kansas.  In 2001, I became a CISR(Certified Insurance Service Representative) and in 2014,  I moved to McCook.   I enjoy meeting and working with the public.  AmFirst Insurance strives on being the best and is always there for our clients.  Stop in anytime at the McCook office and let me quote your insurance needs.

  • Martha Roe

    Account Manager
    Office: 308-345-6690 x137
    Fax: 308-345-6814
    602 West B Street
    McCook NE 69001
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    I was influenced at a young age on insurance.  I worked for a large life insurance company at the ripe ol’ age of 18 and have been a believer in life insurance ever since!  I joined the AmFirst Insurance team in 2014 as an account manager.    I will go that extra mile for our customers to give them the best service our agency can provide.  If you have a question on your insurance I will dig in until I find the correct answer for you!   AmFirst Insurance Services has an experienced staff that I can refer to for  guidance as I continue to learn and serve our customers. 

  • Ben Anderson

    Agent
    Office: 308-345-6690 x 142
    Mobile: 308-340-5403
    Fax: 308-345-6814
    602 West B Street
    McCook NE 69001
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    I started in the insurance world 2 years ago and have never looked back. I have enjoyed developing the many relationships with clients in Southwest Nebraska. I look forward to becoming more involved with the McCook community and meeting new people every day. If you don’t know me, I am a huge numbers crunching nerd, meaning that I love all the “behind the scenes” work that comes with providing valuable risk protection for our clients. I would be thrilled for you to stop by, say hello, and see if we can serve your insurance needs. If nothing else, we can chat about our latest struggles at the golf course.

  • Beth Bethell

    Accounting / Data Entry Manager
    Office: 308-345-6690 x 138
    Fax: 308-345-6814
    602 West B Street
    McCook NE 69001
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    I have worked for the agency for 15+ years now… I love what I do, who I work for and with.  I handle the background work at the agency, the data entry & the accounting.  I’m the behind the scenes gal.  I work with a bunch of intelligent, hard-working men & women and am proud to be their co-worker.  

  • Peggy McDonald, CIC

    Agent
    Office: 308-345-6690 x 129
    Fax: 308-345-6814
    602 West B Street
    McCook NE 69001
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    I have been an independent insurance agent since 1981. I chose education as my focus, so that I could become knowledgeable in insurance coverages and learn the products that will truly assist my clients in developing a sound insurance and financial program. I earned my Certified Insurance Counselor designation in 1993 and continue my education with courses annually. I love working with people and serve my Community by being a member on our Village Board, Community Foundation, Southwest Housing Community Betterment Corporation, and my Church. My pride and joy, is being a wife, Mother of three, and Grandmother to four lovely Grandchildren and hoping for more! The areas of insurance I enjoy most are, working with Municipalities, Farmers and Commercial Businesses. Farming, as a Commercial Business, requires an on-going Insurance Program that includes not only a good farm policy, crop insurance, but also a good succession plan. Life Insurance and Financial planning are extremely important to any business succession plan. Fortunately, as a Trusted Choice, Independent Agent, our Agency has access to multiple insurance carriers that are the top rated and competitively priced. They offer various products and services to fit each clients’ specific needs. I look forward to working with new clients in the future, and assure that my long-time clients are being well served and taken care of.

     

    Peggy McDonald, CIC Agent

Benkelman

  • Shane Sis

    Principal, Manager, Agent
    Office: 308-423-2222
    Mobile: 308-340-6639
    Fax: 308-423-2170
    601 Chief Street
    Benkelman NE 69021
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    I love to help our communities make their lives easier when it comes to insurance.  When an insurance issue manifests itself, good or bad, I believe that our agency is the best choice to make a positive difference in the tri-state area.  When I started my career in May of 1994, I was just learning the ropes, but I am still learning something new everyday.  AmFirst Insurance Services LLC has given me a platform to be a leader not only in risk management, but in the community as well by serving in many organizations over the years.  I look forward to serving my clients and our communities for years to come.

  • Lynn Schrader

    Account Manager
    Office: 308-423-2222
    Fax: 308-423-2170
    601 Chief Street
    Benkelman NE 69021
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    I have been a licensed Account Manager with AmFirst Insurance Services LLC since 2003.  I am licensed in all lines and feel I am very proficient in home, auto, farm, health and  crop processing.  In 2008 I became a Certified Insurance Service Representative (CISR) which gave me a more in depth understanding of all things insurance.  I am currently working on becoming a CISR Elite member which will give me an even deeper understanding of the ever changing insurance world.  I work out of the Benkelman location on Monday, Wednesday and Thursdays primarily or by appointment; stop in or give me a call and let me put my insurance knowledge to work on all your insurance needs.   

  • Sonya Auffet

    Account Manager
    Office: 308-423-2222
    Fax: 308-423-2170
    601 Chief Street
    Benkelman NE 69021
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    “I love interacting with the public!!!  Meeting new clients, forming friendships, and offering the best customer service are my goals at AmFirst Insurance Services, LLC.  Being new to the insurance industry, I believe my ability to help others, my kindness, and my knowledge to offer clients the best product for their needs will enable me to become a great agent in the community for years to come.”

Columbus

Grand Island

Hayes Center

  • Betty Strasburg

    Account Manager
    Office: 308-286-3276 x 319
    Fax: 308-286-3250 Fax
    400 Tate Avenue
    Hayes Center NE 69032
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    I enjoy working with the public and touching many lives through their insurance needs.  I started my insurance career 16 years ago.  Everyday is a challenge, good and bad but in the end I do my very best to help our clients secure their future and the unknown.  AmFirst Insurance Services is locally owned and operated, serving clients across Nebraska into Kansas and Colorado.  Our clients are important to us, we put their needs first.  I look forward to serving my clients now and into the future.  

Lexington

Loomis

Ogallala

Osceola

Palmer

Shelby

St. Paul

Verdigre

Wallace

  • Kassie Pelster

    Account Manager
    Office: 308-387-4313
    Fax: 308-387-4367
    247 South Commercial Ave
    Wallace NE 69169
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    I have been working in the insurance industry on and off since 1993. I started for a new agent while I was still in high school making cold calls for her, then working my up to getting licensed and actually selling policies on my own. I worked for three captive agencies before coming to AmFirst Insurance Services, LLC in 2006, thus being my first independent agency to work for. I appreciate the freedom the independent agency gives us, as agents and account managers, to find the best coverage available to our clients and not being limited to just what one company has to offer.  I have a strong agricultural background and feel my experience in the farming and ranching communities helps give me a better understanding of our insureds operations, needs and desires. I love living and working in a community where everyone knows everyone. I take a personal interest in all of my insureds lives, and therefore feel as if I give them the type of insurance protection I would provide for myself.  Please stop in or give me a call and let me earn your trust, and your business!